Brand strategist based in New York City. Most recently rethinking Nickelodeon’s role in the world.
Intro
Ambitious, curious, and collaborative, I am a strategist dedicated to assisting brands in solving some of their most complex creative challenges—including growing categories, launching products, repositioning brands, reaching new audiences, and establishing future competitive advantages.
My foundation in research serves as the cornerstone for recognizing cultural shifts that translate into strategic opportunities for brands. I excel in communication, adeptly presenting, curating, and crafting compelling human narratives across various platforms.
Capabilites
Work
Strategic Consulting
Corporate & Small Business planning, creative, content, client, new business and operational strategy consulting, framework and blueprint development.
Cultural Strategy
Consumer, cohort & identity insight mining, and recommendations. Through industry tools, first-person/panel research, and personal experience, understanding what moves people is at the core of how she approaches strategy.
Media Planning & Communications Strategy
Comms Planning, traditional, digital & social media planning, reporting & analysis.
Over a decade and a half of experience creating purpose-driven campaigns, I have collaborated with some of the world's largest brands, including Walmart, Nickelodeon, Verizon, P&G, Unilever, and PepsiCo.
Collaborations
